HSBC and Google bring to you an exclusive opportunity to advertise for your own business.
When you carry out any of the transactions as listed below, you get Rs. 3,500 worth of FREE advertising credit on Google AdWords, so you can advertise your business to those users who are searching for your products and services. And to help you get started, you also get 2 hours of dedicated account support.
To qualify, all you need to do is fulfil any ONE of the criteria below between 1 January to 31 March 2010:
Complete any 2 eligible trade transactions OR
Complete any 2 inward or outward remittance transactions OR
Complete any 2 eligible transactions through Business Internet Banking OR
Spend Rs. 25,000 on your HSBC Business Debit Card at merchants
For details on the eligible transactions please refer to the terms and conditions of the offer. Terms and Conditions
What is Google AdWords?
Google AdWords allows you to display your advertisements alongside search results on Google search pages, depending on the keywords used by the user. Users can click your ad to visit your website and express their interest in your products and services. With AdWords, you can be sure that you'll be advertising to an audience that is searching for the keywords chosen by you for your business.
Why Google AdWords? Local and regional targeting
Set your ads to appear only to people searching in a particular city, region or country; even targeted to specific languages. It's easy to target online customers within 20 kilometres of your front door or all the way across the world.
Greater control
Edit your ads and adjust your budget until you get the desired results. You can also display a variety of ad formats including text, image and video ads.
Measurable value
With the cost-per-click option, you're only charged if people click your ads. This means that every rupee of your budget goes towards bringing new prospects to your website. There's no minimum spending requirement or time commitment.
Local ads
Help potential clients find you by showing a business address with your AdWords text ads. You can also show your location to people searching for local information on Google.com and Google Maps.
How to display your ads on Google?
A few simple steps and you are ready with your ad on Google.
Step 1: Start
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Go to https://adwords.google.co.in
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Click on Sign up now.
Step 2: Create your AdWords account
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Enter your email address and choose a password where requested.
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Follow the simple instructions to set up your account.
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Verify your email address.
Step 3: Set up your campaign
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Click Create your first campaign.
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Follow the onscreen prompts, name your campaign and decide where you want to target your ads.
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Set your maximum daily budget. You can start with a daily budget of as little as Rs. 100 a day.
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Click Save and Continue
Note: You will be charged for advertising spends in excess of the promotional credit. In order to avoid being charged, please suspend your ads.
Step 4: Create your ad
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Think of a headline that will appeal to your target audience.
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Write a description of the specific benefits your product or service offers.
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Enter your website address and save your ad.
Tip: Consider including key features and special offers in your ad text
Step 5: Keywords
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Simply use the keywords our system automatically suggests.
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Or, choose keywords that relate to your business - words that prospective customers may use when searching on Google for what you offer.
Step 6: Redeem your offer
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Before your ad can be activated, please complete the following steps:
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Enter your billing and address information.
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Enter your promotional offer code (including dashes).
Note: HSBC will send you your promotional offer code via email once you qualify for it under this promotion.
Step 7: Your ad is running!
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Once your ads are approved by Google, they will begin appearing when users search for your selected keywords.
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Get ready to welcome potential customers to your website.
For help in setting up and using your Google AdWords account, please call the Google AdWords helpline at 1860 266 6622.
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